This is a universal pet dog, but we all do this. When we hear others, we use them and we want to catch them with a synonym dictionary. Or a big book. I'm talking about jargon.
I would like to say that the above is fascinating in industry, but I'm embarrassed to say I tattoed a j-bomb more than once. And to enjoy (here smug your face).
The Oxford English Dictionary argues that the jargon " is a special word or phrase used by a profession or group that is difficult for others to understand ". The definition itself is a barrier to understanding.
So why should we expect this technical language to be used? Why choose fantasy words when regular people are doing the job better?
In September 2015, Nationwide Building Society published the results of its latest research survey (in 2000 and 2000 with 2000 UK participants), which highlighted that the text was shortened more widely than the daily financial conditions. A large percentage of participants did not understand frequently used abbreviations such as APR (Annual Percentage Rate), NCD (No Claims Discount) and BACS (Bankers & # 39; Automated Clearing Services), while almost all recognized text spheres like OMG, LOL and WTF.
Finance is not the only illegal act. Business is widespread with irritating management terms such as leveraging, & quot; leveraging & quot; thought showering & # 39; (think-sharing session) and blue-sky thinking (creative thinking), but jargon is actually a nightmare for business growth, companies are so used to being used, forgetting that other people do not understand. if those are the customers or even their own staff?
A friend of mine works for a well-known telecommunications company and has recently changed roles. He showed me his new job description and read it twice, I did not know what he was saying. I have assumed that this was intentional on the part of the company and only sought out the internal staff who were in the technical knowledge but it turns out that both the internal and the external job description is typical.When several roles advertised on the public website reading it, still not the wiser. It was so hard to read and make them jargon, although the company is professional lis writer and high-level employees – the master's degree is not less – could their heads and tails. Ironic, given that communication is the nature of the business.
Where lack of understanding, there is no consistency. This is bad for businesses. The jargon builds a wall between the company and the consumer. This creates obstacles between writing and reading. As the company clearly has the goal of establishing a relationship with its customers and employees, it does not exclude them from the club. Language must involve people, and the work of a writer can use the language to reach the audience and not push them.
Of course, there are times that you may need to actively cloud someone's understanding of the bottom line, and jargon is a great way to do that. For example, the medical profession.
In his 1984 New York Times column, Dr. Perri Klass wrote that hospital jargon is vital to doctors for everyone to be able to deprive their patients and circumstances, and laundry laundering is the result of blind panic:
" The resident describes a devastating terminal cancer of the pancreas. In essence, CTD, the resident concluded that I had reminded myself that I had decided not to ask me when I did not understand things. "The Resident Smiled Me, The Channel Circuit ".
This is a good example of "need to know" and less [information] "But generally the language is designed to allow communication and not to hinder it. Not all politicians are searching for the story. and that is the unnecessary jargon that shakes us.
There is time and space for industry terminology, but in most cases the jargon seems to disperse people and confuse confusion. they do not like what they do not understand, and they do not understand jargon.
Source by sbobet