The concept behind viral marketing

oral tradition:

The concept of virus marketing is by no means new. The spokesman marketing, the ancestor of the virus, has existed for years. The principle behind the mouth flush marketing is simple; use the influences to make peer-to-peer products recommendations or buzz. However, before the internet is released, this type of marketing has become too fragmented to take advantage of most advertisers. The effect of oral hygiene was largely confined to individual geographic areas, simply because of the lack of broader social networks. Rumor has generally been limited by the ability to physically talk to another potential client, such as the word "mouth"

Enter the Internet:

The Internet radically changed the concept of rumor so that the term "virus marketing" was created in 1997 by venture capitalist Steve Jurvetson. The term used to describe Hotmail's e-mail advertising practices was the users themselves. The assumption is that if such an ad reaches the "susceptible" user, the user is considered "infected" (ie, registers for an account) and will continue to infect other sensitive users.

is the original catalyst; social networking, online communities, and chat

exponentially transmits information more quickly than ever before. Marketing of mouth flushes can reach up to a thousand people for weeks or months, and virus marketing can reach hundreds of thousands or millions in days or hours. The spread of an effective virus marketing campaign resembles the outbreak of a virus, which is restricted only by the effectiveness and relevance of the marketing message.

Definition of virus marketing:

Viral marketing defines viral marketing as "marketing technique" to exploit existing social networks to create exponential growth through brand awareness through virulent processes involving the spread of the epidemic. Delivering and furthering the mouth of the mouth online, exploiting the impact of the Internet and is very useful for the rapid access of a large number of people. "

Why is virus marketing

The spread of marketing and advertising, coupled with the attacks of media media in the world, has caused the tune to consumers in the world today and effectively avoids traditional conveyed messaging. Creating technologies such as PVR, satellite radio and Internet advertising blocking software fundamentally altered the way the audience consumes media and frequently-related ads. Television ads, radio spots, online advertisements and emails are growing in competition so that they can effectively grasp

This competition, coupled with the growing cost of buying media, is an alternative solution to the customer's reach. Anti-virus marketing is an attractive solution as it is used by the individual to accept it, not the mass space Since the distribution model is free of charge, the virus is potentially lower cost and more efficient than traditional is the most appropriate solution for every start-up business and wants to become a businessman

viral effect

More than 90% they said they told at least one other person about a website when the original recommendation came from a friend, according to Jupiter Research.

Advantages of Virus Marketing

1. It allows the confusion of traditional ads, so marketers can effectively reach the audience.

2. It does not require a product that is a wow factor for raising awareness, buzzing, and peer-to-peer propagation. Instead, the communication agent for a viral campaign is the element that needs a wow factor or interest.

2. Unlike traditional advertising viruses, it is not a random technique. Instead, viral campaigns are working on the Internet to ensure exposure is peer-to-peer. Viral campaigns – whether they liked or disliked – are often welcomed by the customer. The focus is on campaigns containing substances that consumers need to strive for proactive interaction and proactive spreading.

viral marketing disadvantages

Viral marketing, like all marketing, is plagued or missing. Viral marketing, of course, is much more risky or controversial than traditional marketing. If it is wrong, viral marketing is reversed and creates a negative buzz.

Marketing mix:

Viral marketing is by no means a substitute for a comprehensive and diversified marketing strategy and marketing goals. Using anti-virus marketing to provide peer-to-peer approval, brands also learned that technology should not be considered as a stand-alone wizard.

James Kydd, director of Virgin Mobile Brand, who just launched the 11th edition in a series of viral marketing campaigns, said, "Viral marketing is not used as the simplest tactic in itself but as an integrated strategic part of a comprehensive marketing mix that is a tool that generates not only buzzing but also provides quantifiable brand benefits, such as increased awareness, peer-to-peer support, and ultimately more sales. "

General Marketing of Viral Marketing:

messaging and strategy from campaign to campaign, most successful campaigns include some commonly used approaches. These methods are often used in combination to maximize the campaign's virus impact

free products or services

Many viral marketing programs use free products or services for interest. Allocation of low-cost products, such as shirts, may often lead to the sale of much higher-cost products. Marketers often use low-cost products such as how to collect consumer data and build a database of well-known branded potential customers.

Stunning Content

From fun to controversial good content and concepts, it often or interrupts a viral campaign. Creating quality content can often be more expensive than just a free product, though the results are often better. The general rule is that the content should be delicate and responsive to the emotional level of the viewer. This fact has made it possible for many smaller brands to use content-based viral campaigns. Traditionally larger brands are much more reserved and endanger the possibility of a negative reaction.


This message format has been designed to make our natural tendency attractive to the desire for things that you can not normally have. This messaging includes invitation to join the V.I.P Clubs, access to products and services before being disclosed and able to select the fate of others within an expert group. While this tactic can be very successful, there is a built-in cap for success. If the bid is too broad, you will lose your exclusive appeal.


Rewards and financial incentives often play a role in viral infection campaigns. Marketers can encourage users to send a message in return for points, special offers, and in some cases cash compensation.


User Considerations

Successful viral campaigns are easy to apply. When creating campaigns, you need to evaluate how people communicate the message or the campaign with others. When developing a viral strategy, marketing should ask ourselves the following questions:

• Does the content require special plug-ins?

• Is attached file e-mail too large?

• Is the website high-speed Internet required?

• Is the URL easy to remember?

• Is the redirect mechanism easy to use?

• Is the entry barrier too high?

The easier it is to spread the campaign, the more successful it will ultimately be. Most of the campaigns miss out on the trademark because they do not take this into account.

campaign seededing

Sowing the original message is one of the key elements of a viral campaign. Sowing your campaign with the initial group, then continuing your campaign with others. The internet offers a wide range of sowing options, including:

• E-mail

• Online Forums (Google Groups)

• Social networks (Google+,

• IM (AIM, ICQ, MSN, Google)

• Blogs

• Podcasts

When determining seed placement, it is important for marketers to consider the audience you're into. When a campaign is bent on a certain audience, traders should be able to be drawn to the audience. The due date may prevent the campaign from being destroyed before it is ever landed.

Exploiting Existing Media Acquisitions

Marketing professionals rely on existing media purchases by incorporating the promotion of a viral campaign. This can range from a simple reference in commercial or printed form to a fully integrated approach through mass media that directly promotes viral activity


The viral campaign is intended for explosive access and participation. Marketing should be properly tailored to meet the needs of the participants when the campaign is successful. The server space, bandwidth, support staff, performance, and livestock should be taken into account well before launching the campaign. A marketing manager should be able to take advantage of the campaign's overall success.

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